Case 02 · Product Thinking / Framework

FICK

RoleFounder, product & concept
TeamFour people, cross-discipline
Outcome30+ orders

A product built around my own VPD framework: a way to make product decisions under real constraint. The founder-side thinking, made concrete.

FICK, a hyperlocal fashion store founded by Tanish Maheshwari
FICK•Product, Framework•VPD Decision Framework
01 / Live Work
Wasabie Studio · Running now
✷ / Bonus
Just for fun · animation

Not client work. LEGO Batman animations I make on the side. Motion is a hobby that keeps the craft sharp.

LEGO Batman · animated short
Batman & Lex · scene
Batman · Avg Batman day
✷ / Sprints
Coursework · design sprints
Sprint 1PhysicsWallah · 2031

2031 Concept Specifications

PhysicsWallah · 10 innovation ideas, 2 per STEEP sector, each backtracked from a real 2026 artifact in our Stage 4 workflows. 2026 → 2031.

Social · Idea 01

Verified Teacher Handover Live

When a teacher leaves, the outgoing and incoming teacher run a live handover class for the batch inside the app. Students hear the reason first-hand and get a clear plan for the rest of the year.

2026 friction resolved
Rumour screenshots forwarded in Telegram / WhatsApp batch groups, and PW’s late in-app notice (Workflow 1).
Cultural ergonomics & interaction
A Hinglish live class in the familiar “bhaiya / didi” style, with both teachers on screen. Students ask questions in chat; the recording is pinned for anyone who missed it.
Contextual integrity audit
  • Sender → RecipientPW app (both teachers) → enrolled batch students
  • Subject · Info typeThe batch · faculty-change reason, new timetable, transition plan
  • Transmission principleShared only inside the enrolled batch; the leaving teacher agrees to what is said about their exit.
Social · Idea 02

Family Decision Room

A shared space where the student and parent see progress together and decide on renewal as a family. It replaces one-way reminders with a joint decision.

2026 friction resolved
CRM renewal reminder that gets ignored; the parent decides without seeing the student’s progress (Workflow 1).
Cultural ergonomics & interaction
One shared family view on one phone. The parent gets a Hindi voice summary; the student adds a voice note on why they want to stay or switch. Renewal needs both taps.
Contextual integrity audit
  • Sender → RecipientPW app → student + linked parent
  • Subject · Info typeThe student · attendance, test trend, teacher-continuity status (no private doubt chats)
  • Transmission principleParent consent for minors under DPDP; the student chooses which progress items the parent sees.
Technological · Idea 03

Portable Learning Passport

The student’s verified learning record (scores, chapters done, doubt summary) lives in an APAAR-linked wallet and moves with them across batches and platforms. PW reads it with consent instead of asking again.

2026 friction resolved
Re-confirming batch and enrollment data PW already holds (Workflow 2).
Cultural ergonomics & interaction
One “Share my progress” tap, protected by a PIN on the shared family phone. Shown as a simple chapter map, not a data dump.
Contextual integrity audit
  • Sender → RecipientStudent’s learning wallet (DigiLocker / APAAR) → PW batch system or another platform
  • Subject · Info typeThe student · verified progress summary
  • Transmission principleStudent-controlled, purpose-limited consent token that expires when the batch ends.
Technological · Idea 04

Continuity AI Tutor

An AI tutor trained on the outgoing teacher’s own lectures and notes covers the gap during a faculty swap. It keeps the same explanations and pace until the new teacher settles in.

2026 friction resolved
Class gap while the new teacher onboards, and a bare “new faculty assigned” push alert (Workflow 2).
Cultural ergonomics & interaction
Same Hinglish style and worked examples, clearly labelled “AI, based on Sir’s lectures”. Students ask doubts by voice.
Contextual integrity audit
  • Sender → RecipientPW content system → AI tutor → student
  • Subject · Info typeThe teacher’s lecture content · the student’s doubts
  • Transmission principleTeacher’s contract licenses lectures for AI use with credit and royalty; doubts are used only to answer them.
Environmental · Idea 05

Offline Classroom Box

A small device at each offline centre caches lectures, marks attendance by QR or student card, and syncs with PW when the internet returns. Paper registers and end-of-week retyping disappear.

2026 friction resolved
Paper attendance register retyped by hand: the manual media break (Workflow 3).
Cultural ergonomics & interaction
Works with no internet. Students tap their ID card at the door like a metro gate; the centre manager sees a simple daily list in the local language.
Contextual integrity audit
  • Sender → RecipientCentre box → PW central system
  • Subject · Info typeStudents at the centre · attendance timestamps
  • Transmission principleCollected only for attendance and safety; synced encrypted; each parent sees only their own child’s record.
Environmental · Idea 06

Voice & IVR Updates

Families without smartphones or with weak data get timetable and teacher-change updates as a voice call in their language. They press a key to confirm or ask for a callback.

2026 friction resolved
Printed timetable on the centre notice board that students miss (Workflow 3).
Cultural ergonomics & interaction
Hindi, Bhojpuri or Marathi voice on any basic phone. Give a missed call to hear it again; no reading needed.
Contextual integrity audit
  • Sender → RecipientPW notification service → parent’s / student’s phone number
  • Subject · Info typeThe batch · timetable and teacher change
  • Transmission principleOnly to numbers registered at admission; opt out any time; no marketing in the same call.
Economic · Idea 07

Teacher-Linked Fair Refund

Fees are paid month by month and tied to the promised teacher. If that teacher leaves, the unused amount is refunded automatically, with no ticket needed.

2026 friction resolved
Refund request ticket + fee receipt screenshot + manual review queue (Workflow 4).
Cultural ergonomics & interaction
The parent gets a Hindi voice note: “Sir has left. ₹1,200 is coming back to your UPI today.” One tap: stay with the new teacher, or keep the refund.
Contextual integrity audit
  • Sender → RecipientPW billing system → parent’s UPI app
  • Subject · Info typeThe parent’s fee · refund amount and reason
  • Transmission principleFee terms the parent accepted at purchase; no new data or documents asked for.
Economic · Idea 08

Trust Escrow

Part of the yearly fee sits in escrow and is released to PW month by month only while the promised teacher and timetable hold. Families feel safe paying upfront, and PW still gets steady income.

2026 friction resolved
One-shot annual UPI autopay mandate, and the fight to claw money back (Workflow 4).
Cultural ergonomics & interaction
A simple “money safe” meter in the app shows how much is still protected, explained in Hindi like a familiar family savings kitty.
Contextual integrity audit
  • Sender → RecipientParent’s bank → regulated escrow account → PW
  • Subject · Info typeThe parent’s payment · release triggers (teacher continuity, classes held)
  • Transmission principleRBI-regulated escrow rules; release conditions written into the fee agreement.
Political · Idea 09

One-Tap Consent & Delete

Parents manage what PW can do with their child’s data through a DPDP consent manager, with time-limited, purpose-tagged consent. Withdrawing consent or deleting data takes one tap, not emails and ID photos.

2026 friction resolved
ID photo sent again + complaint email + grievance-officer wait (Workflow 5).
Cultural ergonomics & interaction
Plain-language consent cards with icons and a Hindi voice explainer. Shows “who used your child’s data this month”.
Contextual integrity audit
  • Sender → RecipientParent’s consent manager → PW data system
  • Subject · Info typeThe child · consent status and deletion request
  • Transmission principleDPDP Act consent and erasure rights, verified through the existing DigiLocker login (no new ID upload).
Political · Idea 10

Faculty Change Ledger

A regulator-visible ledger records every teacher promise, change and refund for each batch. Consumer authorities audit it automatically instead of waiting for complaints.

2026 friction resolved
National Consumer Helpline complaint form, and “star teacher” ads that overpromise (Workflow 5).
Cultural ergonomics & interaction
Before buying, parents see a public “batch promise card” (teacher, dates, refund rule). A complaint becomes one tap that points to the ledger entry.
Contextual integrity audit
  • Sender → RecipientPW → regulator audit node (e.g. CCPA)
  • Subject · Info typeBatches and faculty · change dates, refunds issued (no student personal data)
  • Transmission principleStatutory audit mandate; aggregated data only, no individual student records.

Each card names the exact 2026 artifact it removes: a material or digital media break, a redundant request, or a latency gate.

02 / Capabilities
The honest version
SkillMy thoughts on it
Interfaces & UXBread and butter
Problem-solvingObsessive, honestly
Building for the webThe part that has to get done
GraphicsIt's in everything anyway
03 / About
Background & direction

I build products, then run a studio to fund and sharpen how I build. Wasabie is the commercial engine; the products are where the real bets live.

Design and code aren't separate steps for me. I specify tightly, prototype in the browser, and cover the edge cases before anything ships. Trend-chasing comes last, if at all.

Right now I'm building toward products that stand on their own, with the studio as proof the work holds up under real clients and real deadlines.

More about me
FIDGET
FLAP THROUGH THE GAP
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A fidget toy. Space or tap to fly, see how far you get.