Brainstorming Features
We started by putting every idea on the table—fun, practical, chaotic. Sticky notes filled with quick thoughts like Try & Buy, Outfit Randomizer, Personalized Search, and Local Trend Boards helped us see what the next version of the product could become.
Information Architecture
Once the ideas were clear, we organised them into a simple structure. The IA helped us decide what goes where, which features matter most, and how users would naturally move through the experience.
User Flow
With the structure in place, we mapped the actual journey. From landing on the app to discovering outfits to checking out, the user flow helped us visualise every step clearly and remove anything that slowed the experience.
