Case 02 · Product Thinking / Framework

FICK

RoleProduct & concept
ScopeVPD decision framework
StageConcept, in development

A product built around my own VPD framework: a way to make product decisions under real constraint. The founder-side thinking, made concrete.

FICK — hyperlocal fashion brand banner
FICK•Product, Framework•VPD Decision Framework
01 / Live Work
Wasabie Studio · Running now
✷ / Bonus
Just for fun · animation

Not client work — LEGO Batman animations I make on the side. Motion is a hobby that keeps the craft sharp.

LEGO Batman · animated short
Batman & Lex · scene
Batman · 60fps render
02 / Capabilities
The honest version
SkillMy thoughts on it
Interfaces & UXBread and butter
Problem-solvingObsessive, honestly
Building for the webThe part that has to get done
GraphicsIt's in everything anyway
03 / About
Background & direction

I build products, then run a studio to fund and sharpen how I build. Wasabie is the commercial engine; the products are where the real bets live.

Design and code aren't separate steps for me. I specify tightly, prototype in the browser, and cover the edge cases before anything ships. Trend-chasing comes last, if at all.

Right now I'm building toward products that stand on their own, with the studio as proof the work holds up under real clients and real deadlines.

More about me
FIDGET
FLAP THROUGH THE GAP
BEST: 0

A fidget toy. Space or tap to fly, see how far you get.